Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Domain Name Acquisition
  • Custom Website Design

Name a start-up, IT project management consultancy

We created a brand name that could move mountains. Naming a start-up is never easy… defining the core message, finding a name that reflects that message, obtaining the matching .com domain, and securing the necessary trademark clearance. But when a plan comes together, it’s a beautiful thing.

All of our naming projects are designed with a “fit-to-concept” approach in mind. In this case, the client was highly motivated and driven. He was not about to take no for an answer, and pushed onward and upward for both clients and staff alike. We knew the name called for a metaphor, or an invented name that captured that sense of relentless advancement and achievement. We created the name Altacent, “Alta” for tall, and “ent/cent” for diligent, intelligent, and at times, even magnificent. The name reflected the work and the work reflected the name, a perfect mirror of the company’s core attributes of capability and determination. We further strengthened the brand message with the supporting tagline “Elevating Your Success.” The logo portrayed a memorable and iconic peak.

If you’re in need of some high level thinking, reach for the phone (or email) and we’ll get you moving in the right direction.