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Brilliant Branding

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018

With host Phil Davis

Brilliant Branding Photo

Show Description:

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.

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Recent Articles

Brilliant branding articles to illuminate your business. 

The Company Naming Process – Finding Your Key Ingredients

Establish Your Company Naming Criteria by Determining Your "Brand Recipe" The key to any successful company naming process ...
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Scoring the Best Brand Name

How to know when you have a hit! If you are like most entrepreneurs, you've come face-to-face with ...
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Building the Best Company Branding Strategy

How to Build the Right Foundation for Your Company Brand If you were to ask most entrepreneurs, they ...
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Naming Your New Business — Five Steps to Branding Your Startup

Naming a new company can be a challenge. Here are 5 key points to help you get your new ...
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Company Naming vs. Company Branding

"The right company naming starts a conversation. The right company branding keeps it going." The difference between company naming and company branding is ...
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Brands Gone Wild – Why Animals, Bugs & Beasts Make for Great Brand Names

Let's face it: when it comes to developing creative company names or product brand names, it's a real ...
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Rebranding Your Company — Five Steps to Renaming Your Business

So your business made it off the ground, you’re generating revenue, but you’ve hit a roadblock with your ...
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Rebranding vs. Repositioning

Repositioning vs. Rebranding Strategy: The right one makes all the difference Companies grow, product lines expand and market ...
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