Brilliant Branding

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018
With host Phil Davis
Brilliant Branding Photo

Show Description:

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.

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Recent Articles

Brilliant branding articles to illuminate your business. 

Company Naming Mistakes – Why Abbreviations Often Spell Trouble

Company naming mistakes: Why abbreviations don't say much One of the most common company naming mistakes occurs when an ...
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The Company Naming Process – Finding Your Key Ingredients

Establish Your Company Naming Criteria by Determining Your "Brand Recipe" The key to any successful company naming process ...
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Scoring the Best Brand Name

How to know when you have a hit! If you are like most entrepreneurs, you've come face-to-face with ...
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Building the Best Company Branding Strategy

How to Build the Right Foundation for Your Company Brand If you were to ask most entrepreneurs, they ...
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Naming Your New Business — Five Steps to Branding Your Startup

Naming a new company can be a challenge. Here are 5 key points to help you get your new ...
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Company Naming vs. Company Branding

"The right company naming starts a conversation. The right company branding keeps it going." The difference between company naming and company branding is ...
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