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Brilliant Branding

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018

With host Phil Davis

Brilliant Branding Photo

Show Description:

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.

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Recent Articles

Brilliant branding articles to illuminate your business. 

Where Do Company Names Really Come From?

  I happened to trip across this naming trivia site today that contains great anecdotal stories about how ...
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Claricent – The Bright Way to Name a Consulting Company

Not all invented/coined words are created equal. Some have no linguistic basis and therefore no meaning (i.e. Xerox, ...
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Coghead and Coglets… the beginning of a naming hierarchy

When Coghead was just a name on a list, who would have foreseen the meteoric rise of the ...
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