When Tungsten client Harold Ware came looking for a new name for his business, he knew it needed to work on a number of levels. Having previously retired at age…Read More
It started with one client’s wish to reflect her beautiful, bold web designs in her company name. Angela Nielsen had created NIC Media (for Nielsen Internet Consultants) and the name…Read More
When the accounting firm Decosimo CPA decided to branch into the merger and acquisition business (something they already had substantial experience with) they decided they needed a new name to…Read More
When the Milwaukee Journal Sentinel went looking for a name for their Monster® co-branded web site, they found a number of hurdles… lack of available domain names, trademark issues, etc.…Read More
You might think weird business names might lose potential business, but it’s often just the opposite. Unique company names actually serve a pragmatic profit-producing purpose. Even though they may not…Read More
When our first Australian client came knocking this past spring they had a big branding problem. Their company name was “Crafty Kids,” a legacy name that began when they sold…Read More
I happened to trip across this naming trivia site today that contains great anecdotal stories about how companies came up with their names. Many of these older legacy names…Read More
Not all invented/coined words are created equal. Some have no linguistic basis and therefore no meaning (i.e. Xerox, Kodak, etc.) Every ounce of brand equity then has to be earned…Read More
When Coghead was just a name on a list, who would have foreseen the meteoric rise of the Coghead “dude” and the success of the recently released “Coglets” application? This…Read More
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