Naming Strategies

How To Come Up With A Brand Name

By Phil Davis | September 26, 2018
how to come up with a brand name

6 Steps for Finding the Perfect Brand Name for Your Company, Product or Service So you’ve come up with a new business concept, a new product line or a professional…

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The Company Naming Process – Finding Your Key Ingredients

By Phil Davis | January 7, 2015
company naming process

The key to any successful company naming project hinges on having the right objectives in mind, in the right order.

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Scoring the Best Brand Name

By Phil Davis | December 19, 2014
best brand name

If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service.

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Brands Gone Wild – Why Animals, Bugs & Beasts Make for Great Brand Names

By Phil Davis | January 31, 2013
creative company names

Let’s face it… when it comes to creating a company or product brand name, it’s a real jungle out there. With thousands of new businesses starting each day, stand out brand names can seem like a vanishing species. A number of successful firms have turned to animal names to give their brands a more human touch. Here’s why…

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Company Brand Names That Rhyme

By Phil Davis | October 15, 2012

One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!

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Naming a Financial Services Company

By Phil Davis | March 8, 2012
financial company names

When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between brand names that stand out too much (like a web 2.0 company) and ones that blend in (and read like descriptive yellow page listings.) To demonstrate the polar “bookends” of branding, Slam Dunk Capital would be a bit much, whereas Capital Management Associates would be a real yawner. The following naming strategies will provide you with tools for creating a company name that is both memorable and credible.

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Successful Strategies for Consulting Company Names

By Phil Davis | July 14, 2011
consulting company names

Looking for great consulting company names? Use these three naming strategies for building an effective and timeless brand name! For consulting firms and other startup companies, few items are more…

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When is it Time to Hire a Company Naming Firm?

By Phil Davis | January 8, 2010

The long-term cost of promoting a poor company name is far greater than the initial investment in a good brand name

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Using Alliteration to Create a Cool Company Name

By Phil Davis | May 29, 2008

A List of Company Brand Names Using Alliteration When naming a company, one of the most important branding criteria is memorability – the likelihood that a customer will retain and…

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