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How To Come Up With A Brand Name

By Phil Davis | September 26, 2018
how to come up with a brand name

6 Steps for Finding the Perfect Brand Name for Your Company, Product or Service So you’ve come up with a new business concept, a new product line or a professional…

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What do I need to “name my business?”

By Phil Davis | February 19, 2018
What do I need to “brand my business?”

Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.

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8 Mistakes to Avoid When Naming Your Business

By Phil Davis | February 14, 2018
8 Mistakes to Avoid When Naming Your Business

When naming your business, keep these tips in mind to help you find one that will work now—and in the future. Naming your business is a lot like laying the…

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Naming Your New Business — Five Steps to Branding Your Startup

By Phil Davis | March 1, 2013
new company name

Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough task at first, but the fate of a new enterprise often rests on the ability to establish a quick and meaningful connection with potential customers. Too bland or descriptive of a name and it goes unnoticed. Too bold and daring and it may appear risky or unproven. Here are five steps to getting a company name that will communicate your message and build brand equity.

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Company Naming vs. Company Branding

By Phil Davis | February 18, 2013
Company Naming and Company Branding

The difference between naming a company and branding a company is the difference between sharing a simple hello vs. sharing a great conversation.

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Rebranding Your Company — Five Steps to Renaming Your Business

By Phil Davis | January 20, 2013
rebranding your company

Changing your company name requires careful consideration and planning to achieve a successful outcome.

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Rebranding vs. Repositioning

By Phil Davis | December 20, 2012
rebranding strategy

The right branding strategy makes all the difference. As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a niche market, or with a very specific product, and built their entire company identity around it — and the business now serves a different, bigger or more diverse customer base.

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Company Brand Names That Rhyme

By Phil Davis | October 15, 2012

One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!

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4 Smart Reasons for Changing Your Company Name

By Phil Davis | June 8, 2012
company name

The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the business letterhead you just purchased? And what about current customers – will they become confused or think something is wrong? Balancing the risks vs. rewards presents a challenge when considering a company name change, so here are four good reasons, four key indicators, that a company name change might well be in order.

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The Three Keys to High-Growth Branding

By Phil Davis | May 1, 2012
branding

We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along? In my 25 plus years of working with entrepreneurs and start ups, I noticed three similarities between the companies that skyrocket vs. the ones that sputter out. Here are three ingredients that will fortify your brand for immediate growth.

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