Company Rebranding

Rebranding Your Company — Five Steps to Renaming Your Business

By Phil Davis | January 20, 2013
rebranding your company

Changing your company name requires careful consideration and planning to achieve a successful outcome.

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Rebranding vs. Repositioning

By Phil Davis | December 20, 2012
rebranding strategy

The right branding strategy makes all the difference. As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a niche market, or with a very specific product, and built their entire company identity around it — and the business now serves a different, bigger or more diverse customer base.

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4 Smart Reasons for Changing Your Company Name

By Phil Davis | June 8, 2012
company name

The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the business letterhead you just purchased? And what about current customers – will they become confused or think something is wrong? Balancing the risks vs. rewards presents a challenge when considering a company name change, so here are four good reasons, four key indicators, that a company name change might well be in order.

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Seven Signs It’s Time to Rebrand Your Company

By Phil Davis | February 9, 2012

Is Your Business Name Causing More Harm Than Good? Here’s How You Can Know It’s Time To Rebrand Your Company. There comes a time in the life cycle of many…

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Qwikster: 5 Lessons When Rebranding a Company

By Phil Davis | September 20, 2011

The backlash at Netflix’s new company name borders on hysterical. Brand loyalty can “qwikly” turn to brand hatred when these five business rebranding rules are ignored… 1. A company name…

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The Benefits of Rebranding Your Company

By Phil Davis | August 15, 2010
benefits of rebranding

Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted & evolved over time to better serve their clients’ needs.…

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