In theory, anything that identifies your business as the source of your products or services can be a trademark. But in practice, when we talk about trademarks, we’re usually referring to business names, brand names, slogans, and logos. This article addresses the last category.Read More
6 Steps for Finding the Perfect Brand Name for Your Company, Product or Service So you’ve come up with a new business concept, a new product line or a professional…Read More
Branding a new business depends on a number of key factors, starting with the definition of brandingRead More
Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.Read More
How to find the best business naming firm to brand your startup – Whether you are a consulting company, business service provider or entrepreneur, finding a new business name can be a daunting task…Read More
At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?”Read More
As an entrepreneur or company owner, distractions abound, sales, cash flow, staffing, HR, marketing, etc. The daily business of conducting business can take over and cloud…Read More
Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own…Read More
In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little…Read More
The key to any successful company naming project hinges on having the right objectives in mind, in the right order.Read More
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