A BRIGHT APPROACH TO COMPANY BRANDING
Brand Positioning & Messaging
Many companies start off in one market segment, only to outgrow it and expand in new directions. Other businesses become so product-identified that they have difficulty marketing new products and services. This type of brand confusion can be costly in terms of time, money and marketing efforts. By redefining and refocusing on your core strengths, you can position your company to clearly communicate your brand message.
Is your brand positioning, messaging or strategy outdated or inconsistent? Give us a call at 828.877.2699 or fill out our contact form. We’ll provide a needs assessment with clear options for moving you forward.
Tungsten has helped to position and reposition a number of companies nationwide. Here are a few examples.
BRAND IMPLEMENTATION SERVICES
- Brand discovery meeting
- Review of all current messaging
- Mapping of competitive messaging
- Identification of company strengths/attributes
- Distillation and prioritization of strengths/attributes
- Determination of best industry descriptor
- Determination of “pivot point” or unifying theme
- Summary/positioning strategies