Discover how to identify, clarify and promote your company brand promise so that both staff and customers will what you stand for. Is is quality? Service? Innovation? Efficiency? What is the tip of your spear?
In this episode, we will share the secrets that powerhouse brands use to “own” a sizable share of the market by owning powerful promises. You’ll also learn the most common pitfalls companies make when creating their brand promise — ones that actually set them back.
Knowing your promise, communicating that promise and living it consistently are the keys to building a brand reputation that will stand the test of time.
Join us on air each week, and give us a review on iTunes if you find this helpful to growing and “glowing” your business!
"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.
Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.