Newsday – New year is the time to create new branding opportunities

Phil Davis

Branding & Naming Expert President of Tungsten Branding

(Excerpts) “Don’t water down your branding efforts in the new year trying to be all things to all people,” says Phillip Davis, president of Tungsten Branding, a Brevard, North Carolina-based brand development firm. “Just focus on reaching the people who resonate with your company and your core brand message.” Determine which media platforms your best customers live on, and then truly build a presence there, he says. But first take stock of how your brand fared in 2017. For your website, tools like Google Analytics can help you observe trends in traffic, unique visitors, and referring web sites, Davis says. Sites such as SEMrush.com can show you how your site stacks up to competitors in terms of keywords, number of backlinks, and other key information, he says.

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8 Mistakes to Avoid When Naming Your Business

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s…

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