Branding & Naming Expert President of Tungsten Branding
Tungsten Branding was recently selected as a top five global naming firm as ranked by Cluth.co, a business services review organization that screens top tech, web and marketing agencies. The ranking is based on the depth of Tungsten’s client list, 30 years of industry experience, the agency’s extensive digital media presence, the number of client testimonials and the breadth and scope of the individual naming projects. All of these factors combined to reach a final score. Our best-in-class rank reflects our position out of 159 top naming firms worldwide.
In the past year alone, we have named such diverse projects as Asheville’s newest (and tallest) hotel complex, an international coffee flavoring product, a national non-profit child abuse prevention organization and a laser cosmetics technology firm.
Tungsten was also the only naming firm outside New York and California to receive the top five designation.
We’re pleased to receive the recognition, as it underscores our commitment to our client’s success, and our belief in fit-to-concept when it comes to naming and branding. Our focus on the 4 “C”s of Brilliant Branding (Clear, Concise, Compelling and Consistent) has lead to referrals in a growing number of industries worldwide. These four pillars of brand clarity should highlight your company’s “pivot point,” the key differentiator that separates you from your competition. In short, your brand identity should communicate your benefits vs. your product and service offerings – your how and why vs. your what.
Awards and industry recognition should be a natural byproduct of doing the right thing for each client to achieve the desired outcome. Branding is not always about the craziest, zaniest name, or the the most clever turn of phrase — our goal is to create company identities that fit the bill and allow an organization to expand and grow unimpeded. It’s about creating environments where owners, employees and customers gel and thrive. We think it’s the bright approach to company naming.
We look forward to creating new business names as well as sharing the message on brilliant branding via our weekly national podcast. This next year promises to be an exciting one as we share our knowledge and expertise in building better, stronger brand identities.
Related article: How to find the best company naming service to brand your business
About the author: With over twenty five years of company naming and branding expertise, Tungsten founder Phil Davis is a marketing and advertising veteran, having personally named over 250 companies, products and services worldwide. As a sought after branding expert, Phil has been quoted in The Wall Street Journal, Inc.com, Businessweek, Entrepreneur, and Newsday.
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