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Episode 017: The Company Rebranding Process – 4 Steps to Getting It Right

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018
With host Phil Davis

Considering a company rebrand? Listen in as we share the four crucial steps in a successful company rebranding process. Learn what to do—and just as importantly, what NOT to do—when renaming and repositioning your company.

In this episode, we share tried and true tips and techniques for getting everyone on board and on the same page when it comes to renaming your company. Learn why it’s best to have a tight decision making group and why asking every in the company for advice is not advisable.

Join us as we walk you through, step by step, from budgeting to timeline planning, so you can be ready to rebrand and relaunch your new company brand identity.

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Show Description:

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.

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