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Episode 015: 7 Signs It May Be Time to Change Your Company Name

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018
With host Phil Davis

Does your company name create interest or confusion?
Does it engage customers or require explanation. Do you find yourself saying “We’re more than (insert what you mainly do)? Do you have to spell, pronounce or clarify your brand – before you even delve into the “goodies” of what you really do?

If so, this podcast is for you! Hear the seven main reasons companies need to rebrand their businesses, from constricting geographic names they have outgrown to misleading names that have customers assuming all the wrong things. (And you know what they say about the word a-s-s-u-m-e.)

See how many of these tick boxes you check, and then check out our coming episode on the benefits and bottom line bounce you can gain from an effective and successful rebrand. It’s all about how to define and shine, this week on Brilliant Branding!

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Show Description:

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.

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