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Episode 004: How to Build a Successful Company Brand Identity

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018
With host Phil Davis


In this episode of Brilliant Branding, we delve into the five key components that form the framework of a successful company brand. Just as a movie has a number of cast members playing different roles, each part of your brand identity serves a specific function. The five key elements we address include…

• The company brand name
• The company descriptor phrase
• The company tag line/positioning statement
• The company logo and visual identity
• The company brand style guide

By reviewing and ticking off these boxes, you will create a comprehensive brand strategy that will engage, enlighten and inform your existing and potential customers — without relying on your name alone to do all the work. Join us each and every week for tips, techniques and strategies that will illuminate your thinking and brighten your outlook.

Brilliant Branding Photo

Show Description:

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.

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