Branding & Naming Expert President of Tungsten Branding
(Excerpts) When the founders of Tesla Motors set out to prove that electric cars could improve upon gas-powered vehicles, one of the earliest roadblocks they encountered was something much less grandiose.
They couldn’t register Tesla.com because it was registered in 1992 by somebody else. The company registered TeslaMotors.com in 2003 instead, something that naming and branding experts say was a smart move.
“It comes at the worst time: when you have the least amount of money. You’re already intellectually, physically, financially stressed out and that’s when you’re expected to come up with this genius,” said Phillip Davis, president of Tungsten Branding.
“Dot-com will always be the downtown Manhattan real estate of the domain industry. It’ll always be the Manhattan address. Having said that, does every office need to be in Manhattan?” said Davis.
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