Go For Launch – How to Brand and Name Your Company

Phil Davis

Branding & Naming Expert President of Tungsten Branding

Few people know branding and naming as well as Phil Davis, president of Tungsten Branding. He joins the Go For Launch podcast to talk about the challenges and opportunities of coming up with a great company name and brand positioning that will stand the test of time.

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8 Mistakes to Avoid When Naming Your Business

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s…

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