MediaShower – 10,000 Hours in 10 Minutes: Phillip Davis on Naming and Branding

Phil Davis

Branding & Naming Expert President of Tungsten Branding

(Excerpts) Why should an entrepreneur turn to a professional for naming the company? Like any other aspect of starting a new business, an entrepreneur must allocate time and resources in the most efficient and effective manner to ensure success. To avoid the painful prospect of a botched launch or a trademark lawsuit, it best to hire naming professionals who live in that world every day. They can help you not only name, but also position the company so that the identity is built on a strong and lasting foundation.

How can the right branding strategy be the key to success? Branding is like setting the cornerstone on a house. If it’s not set correctly, nothing lines up as additions and new levels are added. The right and best strategy is to truly know what drives your business. In other words, “What business are you REALLY in?” Most entrepreneurs, in a rush to go to market, define themselves by their current products and services, and that’s a big mistake.

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8 Mistakes to Avoid When Naming Your Business

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s…

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