The Boston Globe – Berkshires Aspires to be Food Mecca

Phil Davis

Branding & Naming Expert President of Tungsten Branding

(Excerpts) But all these attractions can cause problems in establishing a brand by creating a message that is muddled, said Phillip Davis, a branding specialist at Tungsten Branding in North Carolina. The key to establishing an effective regional brand is to hone in on one aspect and promote it, he said. Other attractions might be included marketing efforts, but effective branding requires a focus.

“It is more like a recipe,” Davis said. “You have to have a main ingredient, but it’s not that the other ingredients go away. If everything is equal, it’s tasteless and nothing stands out.”

Building a regional brand, Davis added, also requires the participation of the entire community, including the government, organizations, and residents. “There are components, like-minded people, a common vision, a common goal, and a little bit of magic,” he said.

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8 Mistakes to Avoid When Naming Your Business

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s…

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