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financial company names

When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between brand names that stand out too much (like a web 2.0 company) and ones that blend in (and read like descriptive yellow page listings.) To demonstrate the polar “bookends” of branding, Slam Dunk Capital would be a bit much, whereas Capital Management Associates would be a real yawner. The following naming strategies will provide you with tools for creating a company name that is both memorable and credible.

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Trademarking can be tricky — check out these five tips to help protect your brand identity
This article outlines five key principles that business owners should be aware of when it comes to (i) staying out of trouble for trademark infringement, and (ii) obtaining (and maintaining) exclusivity and reputation for their brands.

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Is Your Business Name Causing More Harm Than Good? Here’s How You Can Know It’s Time To Rebrand Your Company. There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm than good. But how can one know for sure?…

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Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires as much marketing help as humanly possible. So just what helps to get true recognition amongst…

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consulting company names

Looking for great consulting company names? Use these three naming strategies for building an effective and timeless brand name! For consulting firms and other startup companies, few items are more important than the company brand name itself. That’s where the right strategies for consulting company names make a difference. Without a strong and compelling brand…

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When people mention the word “brand” they usually mean a well-known, well-defined company. That’s why consumers frequently mention names like Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with it. Buyers know what to expect from these companies, and as long as these companies meet…

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brand strategy

Most business owners know enough about the power of effective branding to know they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here are the three key components of any successful brand strategy. 1. Establish your company’s core message and values: What is your…

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Gone are the days when companies could hide behind a few carefully crafted collateral pieces as their main form of expression. (e.g. “Here, take one of our brochures.”) With the advent of the internet, blogging, YouTube, podcasting and a plethora of social media., companies are now expected to talk, (and talk, and talk!) But this…

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When creating a new company, product or service, many entrepreneurs treat the naming of their business as an afterthought or final detail that needs nailing down before the big launch. With this thinking, the success of a new business hinges entirely on the business model and the plan of action, with little value placed on…

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Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future plans and goals. These are all necessary items for communicating a company’s brand message, but they are also the most superficial ones….

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