Branding & Naming Expert President of Tungsten Branding
(Excerpts) “Simple is the new black,” says Phillip Davis, president of Tungsten Branding, a Brevard, N.C.-based naming and branding firm. Sometimes companies think that if they add more images and graphics to a logo, it will make it more memorable, but that’s not necessarily the case, he says.
When creating a logo, ask yourself, “Is the logo congruent with your brand attributes?” he says. “The idea is to evoke a sense of the qualities of your goods and services.”
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