Month: February 2010

Do You Want to Create a Company Name or Build a Brand?

By Phil Davis | February 13, 2010

Process Versus Solution When confronted with naming a company, most business owners fall into one of two groups… • Those trying to solve a naming problem • Those trying to…

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Strategic Branding: Has Apple Found Its New Pivot Point?

By Phil Davis | February 3, 2010

In my branding presentations, I frequently discuss the importance of knowing your company’s “pivot point,” the common thread that runs through all your products and service offerings. Without that knowledge,…

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