Month: November 2008

Yellow Pages, Typewriters, Encyclopedias — A Lesson in Brand Identity and Positioning

By Phil Davis | November 19, 2008

A couple of days ago, the Wall Street Journal heralded the death of an era with this headline “Extinction Threatens Yellow-Pages Publishers.” There was a time, and not so long…

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Houston, We Have A Naming Problem!

By Phil Davis | November 13, 2008

The amazing story just broke today that “astronomers at NASA and the Lawrence Livermore National Laboratory used direct-imaging techniques to capture pictures of newly discovered planets orbiting stars outside our…

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A “Moving” Example of A New Product Name

By Phil Davis | November 13, 2008

Tungsten Branding recently completed a product naming assignment for Cerona Networks, a provider of spectrally efficient satellite network solutions. That is to say they know how to connect a lot…

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Extending Your Brand Message Through Social Media Sites

By Phil Davis | November 11, 2008

If there ever was a year for change, this is it. Changes in the stock market, the housing market, the elections, etc. etc. And it doesn’t stop there. Consumers are…

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Radiant Branding — Small Business Branding Made Simple!

By Phil Davis | November 6, 2008

For years I’ve looked for ways to provide big corporate branding expertise to smaller companies, entrepreneurs, start ups, consultants and solo-preneurs. After all, many of them face the same challenges…

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What the Holidays Teach Us About Brilliant Branding

By Phil Davis | November 4, 2008

When it comes to creating and building a brand name, most companies feel compelled to file protective trademarks and establish rigid guidelines to protect their image. Yet some of the…

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