Newsday — Small business: forging a strong online brand

Phil Davis

Branding & Naming Expert President of Tungsten Branding

(Excerpts) You can also search for pre-owned names at such sites as and, says Phillip Davis of Tungsten Branding, a Brevard, N.C.-based name development and brand strategy firm. But keep in mind that these pre-owned names can run in the hundreds to thousands of dollars, adds Davis. It’s less costly finding a domain that hasn’t already been taken, he says. You can then claim it through a domain registration site like (for a list of registrars see It generally costs anywhere between $7 and $15 annually to register a domain, depending upon the site. Try different word combinations. Obvious picks may be unavailable, but consider a company name with endings like Group Inc., Solutions, Agency or Systems, says Phillip Davis of Tungsten Branding.

8 Mistakes to Avoid When Naming Your Business

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s…

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