Month: September 2008
If you listened to the news, you’d be tempted to shutter your business, buy lots of canned goods, hunker down in your basement and wait for spring ’09 (at a…Read More
The good folks at LaunchWizards.com recently interviewed us on effective naming strategies for start up businesses. In it, we cover the numerous naming and branding pitfalls that companies face when…Read More
Every day I get asked about naming, as in “what does it cost for a new company name?” I’ve found that the answer depends on what the phrase “company name”…Read More
(Excerpts) You can also search for pre-owned names at such sites as Afternic.com and BuyDomains.com, says Phillip Davis of Tungsten Branding, a Brevard, N.C.-based name development and brand strategy firm. But keep in mind that these pre-owned names can run in the hundreds to thousands of dollars, adds Davis. It’s less costly finding a domain that hasn’t already been taken, he says. You can then claim it through a domain registration site like GoDaddy.com (for a list of registrars see internic.net/alpha.html). It generally costs anywhere between $7 and $15 annually to register a domain, depending upon the site. Try different word combinations. Obvious picks may be unavailable, but consider a company name with endings like Group Inc., Solutions, Agency or Systems, says Phillip Davis of Tungsten Branding.Read More
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