Month: April 2008

Introducing Trubiquity — A Truly Universal Company Brand Name

By Phil Davis | April 25, 2008

When the good folks at Autoweb came looking for a new corporate name that would reflect their dominance in the global data exchange market, they turned to Tungsten Branding. Their…

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Linens & Things — The Problem With Generic Company Brand Names

By Phil Davis | April 16, 2008

I wrote in an earlier post about the liquidation of CompUSA, and how descriptive/geographic names can be very limiting in the long run. While CompUSA seems to say “We sell…

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