Month: October 2007

MaxAvenue… Reinventing Real Estate

By Phil Davis | October 22, 2007

When Tungsten client Harold Ware came looking for a new name for his business, he knew it needed to work on a number of levels. Having previously retired at age…

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How One Great Brand Name Can “Grow” Another

By Phil Davis | October 12, 2007

It started with one client’s wish to reflect her beautiful, bold web designs in her company name. Angela Nielsen had created NIC Media (for Nielsen Internet Consultants) and the name…

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Four Partners… Four Rivers… Four Bridges

By Phil Davis | October 5, 2007

When the accounting firm Decosimo CPA decided to branch into the merger and acquisition business (something they already had substantial experience with) they decided they needed a new name to…

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Use Your Head… Goes Live

By Phil Davis | October 4, 2007

When the Milwaukee Journal Sentinel went looking for a name for their Monster® co-branded web site, they found a number of hurdles… lack of available domain names, trademark issues, etc.…

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