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Where Do Company Names Really Come From?

Phil Davis

Branding & Naming Expert President of Tungsten Branding


I happened to trip across this naming trivia site today that contains great anecdotal stories about how companies came up with their names. Many of these older legacy names were the result of

happenstance or serendipity. Unfortunately, with so many trademarks and so many domain names taken, the luxury of picking your favorite fruit for a name is most likely gone forever.(Although, as of this writing, the domain name was available) Fortunately there are still ample naming and branding strategies that work. And unlike StarBucks, you don’t have to resort to a Herman Melville novel to get a name (which almost resulted in the company name being Pequod). (Somehow it’s just difficult to imagine ordering a Pequod caramel latte grande.)


8 Mistakes to Avoid When Naming Your Business

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s…

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