(Excerpts) “Let’s say you’re at a conference, and someone steps in the elevator with you, notices your name tag, and asks, “What do you guys do?” Quick–what’s your answer? You’ve got just 15 seconds before the doors open so you’d better think fast.
For most business owners, getting to the crux of what they really do is the hardest, yet potentially most rewarding, one-minute conversation they’ll ever have. In that shortest of time spans, potential customers, vendors and employees will make a complete assessment of you and your company, deciding then and there if your company, products or services are worth pursuing. Why? Because it’s all the time they have before the doors open–so make it count.”
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